New Google experiment – ads with Images

By Admin | 21 May 2008



Google is experimenting with display ads to be placed alongside Google Image results – the company announced via webcast. Google’s search product management director R.J. Pittman announced new suite of image-related experiments and their plans for displaying ads with images. Pittman relayed the difficulty of contextually matching ads with images. With potentially trillions of images on the net, each with their own varied descriptions (or no description), sorting them is “a challenge.”

As Pittman said – this technique will improve the image search interface and hinted at retooling Google’s current image search by making it more people-like in its method than machine-like.

Google is working on more powerful facial recognition, soon to be available via advance search options. Facial recognition will improve the process of recognizing an image and making them easier to find.

“Because people use image search not only for pretty images, they’re using it for recipes, travel destinations and gifts, etc, this is leading to a better connection between image search and e-commerce, as well as a better experience for visitors and advertisers”, said Pittman in his announcement.

This new interface is still an experiment at this stage.

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