The key to successful E-Commerce is not about the E, the Electronic part. This is wrong. The key is the R-Commerce, the relationship on which the commerce is based.

When small business owners established online, their focus is on the technology. They think that the technology alone will drive their business: which hosting plan will be best for the website, how they will access to their emails, how to promote on search engines, etc. But sometimes they forget the importance of the relationship with who it is their selling to.

Terry Brock – marketing coach and syndicated columnist who writes about technology in following video explains how the E-Commerce (the electronics) is great, but it’s really about the R-Commerce (the relationships) that stands the test of time.

Tags | Business, Internet Marketing, Tutorials