YouTube – new music and video market

By Detector | 09 October 2008



YouTube announced new business model that will grow revenue in the feature. The service will sell music, films, TV shows, video games, books, concert tickets and other media-related products featured on the millions of videos on YouTube.


Users can buy the media content by clicking the button and using the Amazon mp3 service or Apple iTunes service. Amazon and iTunes will share revenue with YouTube when users buy content through the partnership.

YouTube also intend to experiment with InVideo text advertising on the bottom of the movies and other formats which include contests sponsored by advertisers and home page video ads. The new video ID system will help drive advertising. Video ID enables content owners, such as music and TV producers, to know when copies of their video clips are uploaded to YouTube by users. The content owners can then share in advertising generated around that copied clip. The content owner could also use the video ID system to remove the videos.

YouTube is owned by Google since 2006, (investment of $1.65 billion) and the service in august was visited by 330 million visitors, which means wide internet audience. YouTube from new business model expects 200 million grow revenue in the next year.

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